
Visionary. Entrepreneur. CEO. Board Member
From the Barrio to the Boardroom:
An Expert Brand Strategist

From the Barrio to the Boardroom:
An Expert Brand Strategist

Herrera's illustrious career spans 5 decades, with a resume that includes positions such as Independent Director at Travel & Leisure, Co. and significant roles at Wyndham Worldwide Corporation and Wyndham Destinations, Herrera's influence on corporate governance and diversity is undeniable. His historic appointment at Cendant Corporation as the youngest Hispanic on a Fortune 50 public company board further cements his status as a transformative leader.

Herrera's work in community and economic development opened the doors for millions of small business owners in the United States. From his early days at Burgos & Associates serving as an SBDC and working in close partnership with the MBDA and the SBA, to his role as CEO of the US Hispanic Chamber of Commerce where he secured initial funding for the first of its kind private equity fund and created a nationally syndicated television show “Hispanics Today” to showcase the success of his community.

Herrera is a creative and skillful negotiator. From an early age he worked closely with captains of industry, leaning in every step of the way. Working inside the beltway as well as the board room, he has bipartisan appeal thanks to a long career rooted in strong principles of honesty, openness, collaboration, and service to others that he credits to his mother and sister who served as his earliest role models and mentors.
Join in for my monthly newsletter addressing the latest in business and community development, as well as corporate governance.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.